Marketing and Dating – What They Have in Common

A new reality TV show, called “Geek Love” reminded me of the similarities between dating and marketing. The “Geeks” in “Geek Love” are die hard fanatics of comics, video games, movies (like Star Wars) and they convene every year at the largest pop culture event in New York City, called Comic Con. They may like […]

Putting the Travel Advisor Back on the Radar Screen!

One of my pet peeves is the fact that many people don’t realize travel advisors exist anymore. Our own President underscored this sentiment this past summer when he made a statement that triggered quite a nerve within the travel industry: “when was the last time somebody went to a bank teller instead of using the […]

Succeeding Amidst a Tough Economic Environment

Day after day, we read reports or listen to news stories about our “tough economy.” But there are always pockets of opportunity in tough economies. In fact, there were more millionaires made during the Great Depression than during any other time in our history. So what do you do? You stop whining and complaining about […]

How to Get Endless Referrals

As a professional travel consultant, one of the most efficient ways to grow your business is through referrals. But they don’t happen naturally. Sure, you might get a referral here and there, but if you want to grow your business exponentially, you will have to put effort in EARNING and ASKING for referrals repeatedly. As you can […]