The Proper Care and Feeding of Your Travel Business

Have you ever heard someone say their ideal clients are the “1 percenters?” What they are referring to is the the most affluent subset of our population. In other words, those people whose net worth is greater than 99% of the rest. As a mentor to travel entrepreneurs, that’s a great ideal client to have. […]

Is It Time to Move Beyond the Cookie Cutters?

I remember when I first started my travel business feeling so overwhelmed and confused by how to market. My specialty was Africa and attracting my ideal clients felt like finding a needle in a haystack. After several years of immersing myself in “client attraction” education, I finally figured it out. The first thing I can […]