How to Attract the Super Affluent

A long time ago, when I was selling travel, a question that ran through my head every single day was, “How do I attract millionaires and billionaires and get them as clients?”  Why?  I was tired of honeymoon budgets of $2K to $3K.  You know the kind … beer budgets with champagne taste.   Thank […]

Why You Can’t Out-Source Your Marketing

I remember when I first started my travel business feeling so overwhelmed and confused by how to market. My specialty was Africa and attracting my ideal clients felt like finding a needle in a haystack.   I desperately wanted clients but I had no idea how to find them.  I soooooo wished I could have hired […]

Why Action Isn’t the Key to Your Success

“Taking action without inspiration is like making toast but forgetting to plug in the toaster.” -Unknown When it comes to being a successful entrepreneur, it can be soooooooo easy to get caught up in the action part.  How often do you wake up in the morning and immediately think about your “to-do” list?  How many […]