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60+ Travel Professionals Attend Think Tank Retreat in Toronto, ON
The Event, Hosted by the Global Institute for Travel Entrepreneurs, Focused on Increasing Visibility
The Global Institute for Travel Entrepreneurs (GIFTE) wrapped up its two-day Think Tank Retreat in Toronto, ON, on Monday, June 23rd. The event, attended by over 60 agents from across the U.S. and Canada, focused on strategies for building visibility and influence for travel professionals.
The event’s speakers explored both online and offline techniques for building influence and getting “seen” by clients and prospects. GIFTE Founder and President Meredith Hill led attendees in sessions focused on overcoming common mindset challenges that limited visibility and how to establish a “virtual storefront” with an ezine and blog. GIFTE Vice President and LinkedIn expert Vanessa McGovern delivered a powerful presentation on the benefits of pursuing partnerships with companies that share a common target market with travel professionals.
In keeping with the theme of visibility, guest speaker and online expert Sue B. Zimmerman shared strategies for increasing online visibility through Instagram. Known as the “Instagram-Gal,” Zimmerman explained how Instagram, one of the fastest growing social media platforms today, is a great tool for conducting market research about ideal prospects, and not just another site for posting.
Travel professionals walked away with actionable strategies for getting seen by ideal clients and prospects, including insight into how their “message” can have a major impact on their business. “I thoroughly enjoyed learning from Meredith – and I had an ‘ah-ha’ moment at the very start of the Think Tank,” said Monique Powell of Travel Professionals Int’l from London, ON. “I discovered a lot about myself and my journey, and realized that I need to revise my message to describe my brilliance. Now I know how my message affects my business and the relationships I have built over so many years – and I know what my next step is.”
The Think Tank also gave travel professionals the chance to meet and mingle with other like-minded agents in a spirited atmosphere. “The energy, the inspiring stories, and love that poured out to everyone was unbelievable,” said Janie Fix of FixMyAttitude Travel in Albion, ME. “Meredith and Vanessa are always saying you are where you need to be, and now I am sure of it.”
GIFTE also made an official announcement regarding its brand-new Travel Business Consulting arm from the Think Tank stage. The new consulting packages will focus on branding, marketing plan creation, and/or business optimization and leadership development. The GIFTE leadership team decided to launch its consulting division to provide extra layers of guidance and support directed not just at a single business person, but at a business leader and their team. To learn more about GIFTE’s Travel Business Consulting, please visit http://www.travelbusinessu.com/consulting.
The event was held at the Westin Harbour Castle in downtown Toronto and was hosted by Starwood. GIFTE’s next Think Tank Retreat will be held in early 2015 in Charlotte, NC. Details regarding the event will be released in the coming weeks. To get on the early notification list, please email firstname.lastname@example.org.
The Global Institute for Travel Entrepreneurs was founded in 2011 by Meredith Hill in response to a desperate need for support, resources and tools for the committed travel consultant. As the fastest growing industry organization dedicated to marketing education for travel professionals, GIFTE’s mission is to revolutionize the way travel advisors market and grow their businesses. GIFTE’s products and programs provide all the tools, resources and support travel professionals need to reach a whole new level of success in travel – one that includes making more money while making a difference in the lives of their clients. Learn more at www.travelbusinessu.com.
If you would like more information about this event, or to schedule an interview with GIFTE founder Meredith Hill, please email email@example.com.