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70+ Travel Professionals Attend “Nail Your Niche” Think Tank In L.A.
Attendees Experienced Business Breakthroughs at the Two-Day Event
The Global Institute for Travel Entrepreneurs, the travel industry’s leading organization for marketing education, hosted a two-day, content-rich think tank retreat in Los Angeles June 11 and 12. GIFTE founder Meredith Hill, along with other featured speakers, outlined how to effectively develop and market a niche to an audience of over 75 travel professionals.
Hill, former president of Hills of Africa travel, kicked off the event by sharing her signature content – the seven habits of highly effective travel entrepreneurs – with attendees, so that they can work smarter instead of harder. Hill also invited renowned speakers from outside the travel industry to share tips on developing a mindset for success.
The second day of the event focused on implementing effective marketing strategies. Lori Hardegree, owner of Magical Memories Travel, coached attendees on how to optimize their Facebook presences for maximum engagement. Hardegree recently generated more than $287,000 in sales from a $40 Facebook ad, and she attributes $500,000 in travel sales from Facebook in 2013 alone.
Think Tank attendees, who traveled from as far as Canada and the East Coast to attend the event, responded especially well to GIFTE’s signature “hot seat” sessions, where a selected audience member participates in 20 minutes of laser coaching in front of the entire audience. For Kim Restagno, owner of Travel Dreams, her hot seat with GIFTE Vice President and LinkedIn expert Vanessa McGovern was the highlight of the event.
“Content from the meetings was very inspiring,” said Restagno, “but I loved my hot seat. I’ve been trying to figure out LinkedIn for so long!”
GIFTE’s next live event will be hosted by the Sandals Whitehouse Resort in Jamaica Oct. 1, 2, and 3. This event is associated with the Travel Entrepreneur’s Success Academy (TESA), GIFTE’s popular group coaching program. GIFTE members enrolled in the TESA program will receive a complimentary room at the resort for the duration of the event. GIFTE is now accepting applications for the TESA program; to learn more and apply, please visit http://tesaprogram.com.
The Global Institute for Travel Entrepreneurs was founded in 2011 by Meredith Hill in response to a desperate need for support, resources and tools for the committed travel consultant. As the fastest growing industry organization dedicated to marketing education for travel professionals, GIFTE’s mission is to revolutionize the way travel advisors market and grow their businesses. GIFTE’s products and programs provide all the tools, resources and support travel professionals need to reach a whole new level of success in travel – one that includes making more money while making a difference in the lives of their clients. Learn more at www.travelbusinessu.com.
If you would like more information about this event, or to schedule an interview with Meredith Hill, please email firstname.lastname@example.org.