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Book More Travel Workshop

February 15-16, 2018

Charlotte, NC

Ticket presale coming soon.


Modernize Your Marketing

By following the 4-step formula:

Create a brand that is aligned with your passions

Grow your platform and attract more ideal clients.

Engage your ideal prospects.

Master your entrepreneurial mindset.

Join us for the 2018 Book More Travel Workshop to learn these four steps to modernize your marketing.


I remember eagerly attending travel industry events hungry for marketing ideas. Couldn’t a successful travel agency owner share just one or two ideas that were working for her? Wasn’t anyone willing to “show their hand”?

I always left feeling disappointed with content delivered by supplier representatives or industry experts. While their content was great and delivery excellent, none of them had ever walked a day in my shoes, on the front lines of selling travel, so it wasn’t relevant to my business.

I spent years imagining a travel industry workshop where multiple success stories shared the stage, each of whom would be willing to show their hand on what they mastered in booking more travel.

That's why I created this workshop. Because making more money and running a thriving travel business begins with your ability to attract a consistent flow of valuable clients. And who can show you better than the people who have done it themselves?


President and Founder

Global Institute for Travel Entrepreneurs (GIFTE)


  • Are you tired of hoping your clients and friends will refer more business to you?
  • Exhausted by the urgency to be all over social media but never get any new inquiries or business?
  • Sick of wasting money on old fashioned advertising that hardly works?
  • Ever feel deflated when you learn about a fabulous travel product but realize you don’t have the clients to sell to?
  • Occasionally buy leads and then feel like you’ve been kicked in the stomach after seeing how much of your hard earned commission you give away?
  • Wish your business produced a bigger and more consistent stream of income?


  • A poor, unclear and outdated message - you are marketing yourself as a travel agent who sells anything and everything to everyone. I have news for you. Travelers don’t need travel agents and when you speak to everyone, you speak to no one. But travelers DO want advice, an opinion and wisdom. Just look at the traffic generated by TripAdvisor. It’s time to learn how to sell the hole and not the drill. Base your message on establishing yourself as an expert who delivers specific dreams for specific people.
  • Lacking and incomplete marketing systems - no one has shown you how to set up consistent marketing systems so you end up practicing “shot-gun” marketing attempts with a flyer here, a newsletter there and a single direct mailer co-oped by your supplier. Even if you have some form of consistent marketing, you don’t know how to continually add new prospects to your marketing vehicles, so you get very limited results from your marketing efforts and oversaturate your clients with product based marketing pieces.
  • A mindset that is, by default, wired for scarcity and working as an employee - 99% of the population has faulty wiring in their mindset and take fearful action from that place which results in not enough clients, difficult clients, a feast or famine flow of inquiries and usually a shortage of cash.


GIFTE proudly presents your solution in 2 short days where you will acquire the tools and resources to design your very own marketing plan for effectively attracting valuable travel clients and booking considerably more travel.

This is no typical travel industry event. Our speakers are travel experts “from the field” who are experiencing massive success TODAY.

It is time for a travel industry event dedicated exclusively to the art and science of client attraction. Many travel industry events have turned into a parade of suppliers with a major deficiency in effective, modern client attraction strategies to help the travel expert book more travel and make consistent money. Getting educated on travel products will make you a knowledgeable travel expert, but won’t help you find the clients.


How to Build Your Brand

Learn to create a magnetic core, compelling message so that your marketing speaks to the valuable clients you are seeking.


How to Grow Your Platform

Learn to get leads consistently through online and offline list building strategies.


How to Engage Your Ideal Prospects

Learn to connect meaningfully with your prospects and clients through relationship building systems.



How to Think Like an Entrepreneur

Learn to develop the right entrepreneurial mindset to help you move your business forward and realize your fullest potential.



The Ballantyne, A Luxury Collection Hotel

10000 Ballantyne Commons Parkway

Charlotte, North Carolina



When I first began selling travel, I made the mistake of taking any business that came my way. I was constantly busy, but still made very little money. I finally had a wake-up call when I saw the lack of balance in my life. Work was my life, and it was giving me nothing back.

Still, I refused to give up, and I made a commitment to find a path to a profitable, thriving travel business. I consumed everything I could find on attracting clients for the solo-entrepreneur and spent over $100,000 on my marketing and business education.

Within 5 years, I had the successful, thriving travel business I wanted. My clients were millionaires and billionaires. My sales grew exponentially, but I didn’t have to work any harder. I finally had a successful business AND a life to enjoy.

The year I left my travel business, our largest booking was a $300,000 safari. The commission on that trip alone was more than an average travel consultant makes in a year. And that was just ONE booking.

So why did I leave? I discovered my brilliance: illuminating paths others don’t see, and pushing them onto those paths.

So here I was, finally experiencing tremendous success in my travel business, but still not feeling fulfilled. Everywhere I looked, I was surrounded by struggling travel professionals who couldn’t see the way out. I could. I had just walked the path.

That's why I started the Global Institute for Travel Entrepreneurs in early 2011. Our mission is to help people monetize their passion for travel, and the first step in doing that is to get visible as a travel expert, not a travel agent, which is why I’m bringing this workshop to you.


Trade Show Success


Big Ticket Business


Build Your Brand & Live Life by Design


Think Like an Entrepreneur


Chief Expert in Action


The clients are there! The baby boomer population is fueling a major growth trend in travel sales - specifically luxury travel sales. Luxury travel bookings are yours to be had - but if the traveler doesn’t know you exist, they will never seek your help, advice or services. It's just a matter of having the right message and knowing how to focus your marketing efforts.

Don't miss this opportunity to learn from the GIFTE team and our fabulous Experts in Action!

  • Christine Slater

    The Book More Travel Workshop was life changing in so many ways.  I was motivated and inspired professionally and personally beyond measure.  It would be accurate to say that I felt that each speaker had the interest of every attendee in their heart. I am now a proud member of GIFTE and I will definitely be back next year.

    Christine Slater

  • Theresa Jackson

    Attending this year's Book More Travel Workshop was like being set on FIRE. The speakers were not only inspiring, but full of practical and applicable practices for all in any stage of business development to use. The support of the sponsors was truly incredible, their presence throughout the workshop for networking and at the trade show added a level of depth to the Workshop that cannot be matched.

    Theresa Jackson

  • Jennifer Hand

    What an amazing experience the GIFTE workshop was. Being in a room with such a wealth of experience and phenomenal energy was so exciting. The content of the conference was a great mix of learning and hard truths that I really needed. The 'ah-ha' moments started coming in that room and haven't stopped since. I can't wait for the next one!

    Jennifer Hand

  • Sheena Murphy

    I am home from the GIFTE workshop with the clarity and direction that I have been searching for! If it were not for Meredith, Vanessa, and the GIFTE Team's passion to help Travel Counsellors see our worth and the gifts we have to offer those who are looking, I would still be stuck in my frustration cycle. Well, NOW I know what to do! NOW I know HOW to do it! NOW I have a community for support and like-minded connections! My mind has shifted and I 'get it' and with that, my path has become clear. THANK YOU for helping me find it.

    Sheena Murphy


Interested in becoming a sponsor of the Book More Travel Workshop?  Email dana@travelbusinessu.com for more information.


Questions?  Just email us, and we'll get back to you as soon as possible!