5 Tips for Bridal Show Success

Bridal shows can be a very productive marketing tool. They can also be one big waste of time and money if you don’t do them correctly. If you have never done one before, the concept can be very daunting and stop you from taking the plunge. In the spirit of helping you become more productive with […]

Speak THEIR Language, Not Yours

Remember the 2011 Tsunami in Asia? There was a post on Facebook the day after the terrible event that reminded me of a powerful marketing lesson…one that you can easily use to attract more and better clients in your travel business today. As you would expect on Facebook, there were hoards of messages of thoughts, prayers […]

3 Ways to Delight and Engage Your Clients and Prospects

Everyone seems to understand the importance of good customer service for creating loyal clients and a positive reputation, but is it good enough? Good service can be recreated easily and in some cases even automated. So what you need to really wrap your “heart” around is not the traditional “marketing touches,” but rather the unexpected personal […]

3 Steps to Shift Your Marketing from Pushy to Magnetic

A few years ago, my daughter overheard me saying to a client on the phone, “People don’t buy products, they buy solutions.” She later told me, “that’s really smart, Mom.” It’s a marketing concept that seems so simple, but so critical to the success of your marketing. BUT…95% of travel business messages miss this entirely. Go online and […]

Does Loss of Visibility = Loss of Value?

Recently, I was getting my haircut and my stylist told me she had just got engaged and she was planning a destination wedding. I asked her if she was working with a Destination Wedding Specialist and she looked at me confused. She thought I was talking about the onsite wedding planner many resorts provide. So I spent […]

3 Tips to Getting Readers to Open and Read Your E-zine

Dedicating yourself to sending an e-zine every single week, following the “Meredith Approved” template is quite a task. It takes time, effort and discipline. But it DOES pay off. This simple marketing act gets the phone ringing and inbox dinging on a consistent basis. It also changes the way you see yourself – as a true business owner. BUT […]

Marketing and Dating – What They Have in Common

  Not too long ago, I watched a reality TV show that lasted for an entire 2 episodes. It was called “Geek Love” and even though it was terrible, it raised an interesting awareness of the similarities between dating and marketing. The “Geeks” in “Geek Love” are die hard fanatics of comics, video games, movies (like Star […]