3 Ways to Delight and Engage Your Clients and Prospects

Everyone seems to understand the importance of good customer service for creating loyal clients and a positive reputation, but is it good enough? Good service can be recreated easily and in some cases even automated. So what you need to really wrap your “heart” around is not the traditional “marketing touches,” but rather the unexpected personal […]

3 Steps to Shift Your Marketing from Pushy to Magnetic

A few years ago, my daughter overheard me saying to a client on the phone, “People don’t buy products, they buy solutions.” She later told me, “that’s really smart, Mom.” It’s a marketing concept that seems so simple, but so critical to the success of your marketing. BUT…95% of travel business messages miss this entirely. Go online and […]

Does Loss of Visibility = Loss of Value?

Recently, I was getting my haircut and my stylist told me she had just got engaged and she was planning a destination wedding. I asked her if she was working with a Destination Wedding Specialist and she looked at me confused. She thought I was talking about the onsite wedding planner many resorts provide. So I spent […]

3 Tips to Getting Readers to Open and Read Your E-zine

Dedicating yourself to sending an e-zine every single week, following the “Meredith Approved” template is quite a task. It takes time, effort and discipline. But it DOES pay off. This simple marketing act gets the phone ringing and inbox dinging on a consistent basis. It also changes the way you see yourself – as a true business owner. BUT […]

Marketing and Dating – What They Have in Common

  Not too long ago, I watched a reality TV show that lasted for an entire 2 episodes. It was called “Geek Love” and even though it was terrible, it raised an interesting awareness of the similarities between dating and marketing. The “Geeks” in “Geek Love” are die hard fanatics of comics, video games, movies (like Star […]

How to Get Endless Referrals

As a professional travel consultant, one of the most efficient ways to grow your business is through referrals. But they don’t happen naturally. Sure, you might get a referral here and there, but if you want to grow your business exponentially, you will have to put effort in EARNING and ASKING for referrals repeatedly. As you can […]

How to Use Your Story in Your Marketing

90% of the travel advisors I meet don’t share their story.  But it’s one of the most critical pieces to successful sales.  What story?  YOUR story.  The story of why you are doing what you are doing. For example, my first trip to Africa was not by choice, and thus, my passion for Africa was […]

Five Strategies to Increase Your Facebook Engagement

We’ve been having a lot of discussions about Facebook in the GIFTE TESA and Diamond Mastermind group forums. It’s been very exciting to see them getting such fantastic results in increasing the number of likes on a shoestring budget using Facebook ads. There are multiple success stories of agents adding literally thousands of likes for […]