How to Get Endless Referrals

As a professional travel consultant, one of the most efficient ways to grow your business is through referrals. But they don’t happen naturally. Sure, you might get a referral here and there, but if you want to grow your business exponentially, you will have to put effort in EARNING and ASKING for referrals repeatedly. As you can […]

How to Use Your Story in Your Marketing

90% of the travel advisors I meet don’t share their story.  But it’s one of the most critical pieces to successful sales.  What story?  YOUR story.  The story of why you are doing what you are doing. For example, my first trip to Africa was not by choice, and thus, my passion for Africa was […]

Five Strategies to Increase Your Facebook Engagement

We’ve been having a lot of discussions about Facebook in the GIFTE TESA and Diamond Mastermind group forums. It’s been very exciting to see them getting such fantastic results in increasing the number of likes on a shoestring budget using Facebook ads. There are multiple success stories of agents adding literally thousands of likes for […]

Have you been resisting LinkedIn?

If you are looking to begin a relationship with companies or organizations that could be key to getting you in front of your ideal clients, then you need to leverage LinkedIn. Enjoy this LinkedIn tutorial from Vanessa McGovern, GIFTE VP of Business Development & Strategic Partnerships. Having trouble viewing the video? Click HERE to open […]

5 Steps to Simplifying Your Facebook Strategy

   A client recently asked me, “Why isn’t my Facebook activity working?” After digging deeper into how she defined “working” – building a following and getting bookings, neither of which were happening for her – I realized that the mistakes she was making are very common, especially amongst the travel advisor community. Many people jump […]

How to Get Endless Referrals

As a professional travel consultant, one of the most efficient ways to grow your business is through referrals. But they don’t happen naturally. Sure, you might get a referral here and there, but if you want to grow your business exponentially, you will have to put effort in EARNING and ASKING for referrals repeatedly. As you can […]

Marketing and Dating – What They Have in Common

Not too long ago, I watched a reality TV show that lasted for an entire 2 episodes. It was called “Geek Love” and even though it was terrible, it raised an interesting awareness of the similarities between dating and marketing. The “Geeks” in “Geek Love” are die hard fanatics of comics, video games, movies (like Star Wars) […]