5 Steps to Simplifying Your Facebook Strategy

   A client recently asked me, “Why isn’t my Facebook activity working?” After digging deeper into how she defined “working” – building a following and getting bookings, neither of which were happening for her – I realized that the mistakes she was making are very common, especially amongst the travel advisor community. Many people jump […]

How to Get Endless Referrals

As a professional travel consultant, one of the most efficient ways to grow your business is through referrals. But they don’t happen naturally. Sure, you might get a referral here and there, but if you want to grow your business exponentially, you will have to put effort in EARNING and ASKING for referrals repeatedly. As you can […]

Marketing and Dating – What They Have in Common

Not too long ago, I watched a reality TV show that lasted for an entire 2 episodes. It was called “Geek Love” and even though it was terrible, it raised an interesting awareness of the similarities between dating and marketing. The “Geeks” in “Geek Love” are die hard fanatics of comics, video games, movies (like Star Wars) […]

Leverage LinkedIn NOW!

If you are like most Travel Professionals, you are overwhelmed by the constant updates and innovations being made to social media. It seems like just when you learn and get comfortable with a social media platform, along comes something else you have to learn, right?! Well, you are not alone! It seem like we are […]

Online Marketing 101 for Travel Agents

Years ago, travel agents did not have to focus much time or effort on marketing. Today, with so many people using the internet to search for things like information on their next big vacation, the emergence of online booking engines may seem like competition, but shed a different light on it and you will see […]

Easy Elevator Speech Formula

The power of a good elevator speech is very under rated. So much can change when you have a good one and it’s worth the time and effort to get one together. And now, I have a very simple formula you can follow, that will make it super easy. Here is the formula: “I help […]

How to Hit a Homerun in Your Marketing

  When I first started my travel business, I found it so frustrating that finding my ideal prospect was like looking for a needle in a haystack.  I would read books about marketing but most of the techniques I read about were more pertinent to retail businesses that offered products and services for any average […]

Marketing and Dating – What They Have in Common

A new reality TV show, called “Geek Love” reminded me of the similarities between dating and marketing. The “Geeks” in “Geek Love” are die hard fanatics of comics, video games, movies (like Star Wars) and they convene every year at the largest pop culture event in New York City, called Comic Con. They may like […]