How to Hit a Homerun in Your Marketing

  When I first started my travel business, I found it so frustrating that finding my ideal prospect was like looking for a needle in a haystack.  I would read books about marketing but most of the techniques I read about were more pertinent to retail businesses that offered products and services for any average […]

Marketing and Dating – What They Have in Common

A new reality TV show, called “Geek Love” reminded me of the similarities between dating and marketing. The “Geeks” in “Geek Love” are die hard fanatics of comics, video games, movies (like Star Wars) and they convene every year at the largest pop culture event in New York City, called Comic Con. They may like […]

Succeeding Amidst a Tough Economic Environment

Day after day, we read reports or listen to news stories about our “tough economy.” But there are always pockets of opportunity in tough economies. In fact, there were more millionaires made during the Great Depression than during any other time in our history. So what do you do? You stop whining and complaining about […]

How to Get Endless Referrals

As a professional travel consultant, one of the most efficient ways to grow your business is through referrals. But they don’t happen naturally. Sure, you might get a referral here and there, but if you want to grow your business exponentially, you will have to put effort in EARNING and ASKING for referrals repeatedly. As you can […]

Growing Your List of Extraordinary Prospects

5 Easy Steps to Creating an Irresistible Free Offer that Will Grab the Attention of Your Ideal Prospects and Get Them Opting In. You may have read this title and thought to yourself, “What is an Irresistible Free Offer?” If that’s the case, then you haven’t been through the SAFARI Guide Home Study System, and […]