How to Tell Your Story

We are all beginners at some point right? And as a business owner, you want to present a professional image, correct? Thus, it’s natural to want to create a sense of credibility around your business. This is why so many travel professionals participate in specialist courses, join associations, become members of consortia, and get certification […]

Reluctant Action Takers

Are you a “reluctant action taker”? I.e., are you a procrastinator? Especially when it comes to marketing? I have a confession to make. I have a terrible habit of procrastinating…waiting until the very last minute for anything with a deadline. And if it doesn’t have a deadline, as my former New Jersey neighbors used to […]

How Much Are You Giving Away?

Ahhhhhh, numbers! If I had a dollar for each travel professional that told me they are not good at their financials, I would be on a beach in Hawaii right now. The funny thing is that you don’t have to be good at numbers to be on top of your financials. You just have to […]

The 4 Phases to the Travel Selling Cycle

If you are the business owner AND sell travel, you wear many hats.  Let’s see, there’s marketing manager, client services manager, book keeper, errand runner, sales person, and the list goes on. How do you keep it all straight? How do you make sure you deliver consistently on your promise of great service? How do […]

What To Do When People Don’t Value Your Expertise

There have been enough posts in our private GIFTE forum that have the same theme, I felt it warranted an article. The theme is about clients, colleagues, friends or neighbors not recognizing your value and asking rude or obnoxious requests. Sometimes the request is to “tap your brain” for free because they just don’t have […]

A Much Bigger Reason to Choose Specializing

The topic of specialization is one that comes up almost daily at GIFTE headquarters as we interact with business owners making a living selling travel. I have many logical reasons why specializing is the path to success as a seller of travel. For one, it’s where the demand is. Your prospects are craving travel expertise […]