Applying a Love and Passion Lesson to Your Travel Business

With Thanksgiving fast approaching, I think it’s a great time to connect the dots between relationship wisdom and building a business selling travel. One of the marketing experts GIFTE featured in a Monthly Marketing Expert class is Stacey Martino, the Love and Passion Coach, www.loveandpassioncoach.com. What does love and passion have to do with building […]

How to Get them to Know You Exist

Want to know the number 1 reason why travelers don’t use a travel agent? Quite simply, they never thought to do it.   This news should not come as a surprise to most of us in the industry.  But it is very important to understand WHY travelers don’t use travel agents and quite exciting that the […]

What To Do When People Don’t Value Your Expertise

There have been enough posts in our private GIFTE forum that have the same theme, I felt it warranted an article. The theme is about clients, colleagues, friends or neighbors not recognizing your value and asking rude or obnoxious requests. Sometimes the request is to “tap your brain” for free because they just don’t have […]

Three Tips to Kick Your Writing Productivity into High Gear

By Emily Matras Meredith recently asked me to share some tips about writing productivity with attendees at our last TESA Mastermind Retreat in Turks & Caicos – because she’s under the impression that when it comes to my GIFTE writing duties, I don’t procrastinate. I’m flattered that Meredith doesn’t think I procrastinate on my writing […]

8 Tips to a Better Business Card

Nothing screams “half-assed hobby” louder than a bad, poorly done business card. As travel entrepreneurs, many of whom work from home, it’s critical you go overboard on your most basic marketing pieces. The business card is one of them and it doesn’t even have to cost a fortune. There are fantastic low cost options for […]