3 Tips to Getting Readers to Open and Read Your E-zine

Dedicating yourself to sending an e-zine every single week, following the “Meredith Approved” template is quite a task. It takes time, effort and discipline. But it DOES pay off. This simple marketing act gets the phone ringing and inbox dinging on a consistent basis. It also changes the way you see yourself – as a true business owner. BUT […]

Marketing and Dating – What They Have in Common

  Not too long ago, I watched a reality TV show that lasted for an entire 2 episodes. It was called “Geek Love” and even though it was terrible, it raised an interesting awareness of the similarities between dating and marketing. The “Geeks” in “Geek Love” are die hard fanatics of comics, video games, movies (like Star […]

How to Get Endless Referrals

As a professional travel consultant, one of the most efficient ways to grow your business is through referrals. But they don’t happen naturally. Sure, you might get a referral here and there, but if you want to grow your business exponentially, you will have to put effort in EARNING and ASKING for referrals repeatedly. As you can […]

Are You Throwing Money at the Problem?

Building your business, acquiring better clients, and making more money are certainly good goals. But how you get there often requires incredible personal development. We may want success, but deep down, we may not believe we deserve it. The only way to get success is to be willing to grow within, believe you deserve it and expect it. Instead […]

How to Use Your Story in Your Marketing

90% of the travel advisors I meet don’t share their story.  But it’s one of the most critical pieces to successful sales.  What story?  YOUR story.  The story of why you are doing what you are doing. For example, my first trip to Africa was not by choice, and thus, my passion for Africa was […]

The Dirty Little Secret of the Travel Business

You may have heard that adopting a successful mindset is a major factor to your success. Perhaps it’s the only factor since your mindset drives everything else. But what does that really mean, to lead with a successful mindset? In the day-to-day of life and business, how does one maintain a successful mindset? I spent a long […]

Five Strategies to Increase Your Facebook Engagement

We’ve been having a lot of discussions about Facebook in the GIFTE TESA and Diamond Mastermind group forums. It’s been very exciting to see them getting such fantastic results in increasing the number of likes on a shoestring budget using Facebook ads. There are multiple success stories of agents adding literally thousands of likes for […]