Are You Blocking Abundance?

I recently had the experience of working with a client who was a text book example of a common mindset block. You want to identify and eliminate mindset blocks because they keep you stuck struggling in your business. She was good at marketing and was doing a lot of the right things – a clear specialty and […]

Speak THEIR Language, Not Yours

Remember the 2011 Tsunami in Asia? There was a post on Facebook the day after the terrible event that reminded me of a powerful marketing lesson…one that you can easily use to attract more and better clients in your travel business today. As you would expect on Facebook, there were hoards of messages of thoughts, prayers […]

7 Signs It’s Time to Get Help

I heard a statistic on a TV commercial that really caught my attention… “Online universities have an average graduation rate of 32%.” A graduation rate describes the percentage of students who complete their program at that institution. To me, 32% is very low, and surprising. Then it made me think about the completion rate of my […]

3 Signs You Are Sacrificing Your Success

“When you live in your history, you sacrifice your destiny.” Bishop T.D. Jakes I opened the TESA Mastermind Retreat with this quote. Why? Because the travel professional is stuck living in his or her history. We do it in our personal lives too, without knowing it. Even the name we assign to the profession: travel agent is old, out-dated and defunct. A […]

3 Ways to Delight and Engage Your Clients and Prospects

Everyone seems to understand the importance of good customer service for creating loyal clients and a positive reputation, but is it good enough? Good service can be recreated easily and in some cases even automated. So what you need to really wrap your “heart” around is not the traditional “marketing touches,” but rather the unexpected personal […]

3 Steps to Shift Your Marketing from Pushy to Magnetic

A few years ago, my daughter overheard me saying to a client on the phone, “People don’t buy products, they buy solutions.” She later told me, “that’s really smart, Mom.” It’s a marketing concept that seems so simple, but so critical to the success of your marketing. BUT…95% of travel business messages miss this entirely. Go online and […]