3 Steps to Shift Your Marketing from Pushy to Magnetic

A few years ago, my daughter overheard me saying to a client on the phone, “People don’t buy products, they buy solutions.” She later told me, “that’s really smart, Mom.” It’s a marketing concept that seems so simple, but so critical to the success of your marketing. BUT…95% of travel business messages miss this entirely. Go online and […]

Does Loss of Visibility = Loss of Value?

Recently, I was getting my haircut and my stylist told me she had just got engaged and she was planning a destination wedding. I asked her if she was working with a Destination Wedding Specialist and she looked at me confused. She thought I was talking about the onsite wedding planner many resorts provide. So I spent […]

Why (and How) to Say “No” to Business

If you are in the business of selling travel, it may seem counter intuitive to be told that you need to say “no” to business. Not ALL business – but some business. Business that is not profitable, less than ideal, or outside of your expertise. I would like you to be honest with yourself. I know there have been […]

The Key to Freedom in Your Business

It’s simply human nature to want freedom. If you think about it, our ultimate desires almost always boil down to wanting freedom. The desire to be a financial success – is really about the freedom to do what you want, when you want and how you want. The desire to be healthy – is really […]

3 Tips to Getting Readers to Open and Read Your E-zine

Dedicating yourself to sending an e-zine every single week, following the “Meredith Approved” template is quite a task. It takes time, effort and discipline. But it DOES pay off. This simple marketing act gets the phone ringing and inbox dinging on a consistent basis. It also changes the way you see yourself – as a true business owner. BUT […]

Marketing and Dating – What They Have in Common

  Not too long ago, I watched a reality TV show that lasted for an entire 2 episodes. It was called “Geek Love” and even though it was terrible, it raised an interesting awareness of the similarities between dating and marketing. The “Geeks” in “Geek Love” are die hard fanatics of comics, video games, movies (like Star […]