How to Hit a Homerun in Your Marketing

  When I first started my travel business, I found it so frustrating that finding my ideal prospect was like looking for a needle in a haystack.  I would read books about marketing but most of the techniques I read about were more pertinent to retail businesses that offered products and services for any average […]

Marketing and Dating – What They Have in Common

A new reality TV show, called “Geek Love” reminded me of the similarities between dating and marketing. The “Geeks” in “Geek Love” are die hard fanatics of comics, video games, movies (like Star Wars) and they convene every year at the largest pop culture event in New York City, called Comic Con. They may like […]

Putting the Travel Advisor Back on the Radar Screen!

One of my pet peeves is the fact that many people don’t realize travel advisors exist anymore. Our own President underscored this sentiment this past summer when he made a statement that triggered quite a nerve within the travel industry: “when was the last time somebody went to a bank teller instead of using the […]

Succeeding Amidst a Tough Economic Environment

Day after day, we read reports or listen to news stories about our “tough economy.” But there are always pockets of opportunity in tough economies. In fact, there were more millionaires made during the Great Depression than during any other time in our history. So what do you do? You stop whining and complaining about […]

How to Get Endless Referrals

As a professional travel consultant, one of the most efficient ways to grow your business is through referrals. But they don’t happen naturally. Sure, you might get a referral here and there, but if you want to grow your business exponentially, you will have to put effort in EARNING and ASKING for referrals repeatedly. As you can […]

Using Gratitude to Boost Your Business

Coming from a place of lack will kill your business. But as human beings, we fall pretty easily into it. “I can’t afford that.” “Money doesn’t grow on trees.” “That is so expensive!” “Who would pay good money for that?” I found myself in that place of lack very often. Then, 2 years ago, something […]

Are You Sharing Your Story?

90% of the travel advisors I meet don’t share their story.  But it’s one of the most critical pieces to successful sales.  What story?  YOUR story.  The story of why you are doing what you are doing. For example, my first trip to Africa was not by choice, and thus, my passion for Africa was […]

6 Tips to 7 Figure Travel Sales

After spending 2 days at Travel Weekly’s Cruise World 2011, and listening to successful travel agents and suppliers, I realized my path to crossing over 7 figures in sales is quite similar to other agents that have walked it. In this article, I share with you the 7 tips, each and every one of the […]