How to Use Facebook to Quickly Grow Your Business

There is a lot of talk about using Facebook as a marketing source. But not many entrepreneurs selling travel fully understand its power. One of the most exciting tools within Facebook is the strategic use of Facebook ads. They are powerful list building tools, and list building tends to be a HUGE blind spot for travel experts. They are […]

How to Get them to Know You Exist

Want to know the number 1 reason why travelers don’t use a travel agent? Quite simply, they never thought to do it.   This news should not come as a surprise to most of us in the industry.  But it is very important to understand WHY travelers don’t use travel agents and quite exciting that the […]

8 Tips to a Better Business Card

Nothing screams “half-assed hobby” louder than a bad, poorly done business card. As travel entrepreneurs, many of whom work from home, it’s critical you go overboard on your most basic marketing pieces. The business card is one of them and it doesn’t even have to cost a fortune. There are fantastic low cost options for […]

Is It Time to Move Beyond the Cookie Cutters?

I remember when I first started my travel business feeling so overwhelmed and confused by how to market. My specialty was Africa and attracting my ideal clients felt like finding a needle in a haystack. After several years of immersing myself in “client attraction” education, I finally figured it out. The first thing I can […]