5 Tips for Bridal Show Success

Bridal shows can be a very productive marketing tool. They can also be one big waste of time and money if you don’t do them correctly. If you have never done one before, the concept can be very daunting and stop you from taking the plunge. In the spirit of helping you become more productive with […]

Speak THEIR Language, Not Yours

Remember the 2011 Tsunami in Asia? There was a post on Facebook the day after the terrible event that reminded me of a powerful marketing lesson…one that you can easily use to attract more and better clients in your travel business today. As you would expect on Facebook, there were hoards of messages of thoughts, prayers […]

3 Steps to Shift Your Marketing from Pushy to Magnetic

A few years ago, my daughter overheard me saying to a client on the phone, “People don’t buy products, they buy solutions.” She later told me, “that’s really smart, Mom.” It’s a marketing concept that seems so simple, but so critical to the success of your marketing. BUT…95% of travel business messages miss this entirely. Go online and […]