The future is very bright for the travel industry. It’s true…demand for luxury travel grew in 2014, many agencies are reporting a banner year, and experts expect it to continue to grow in 2015.
How do you cultivate your share? With a plan. In the Make Money Selling Travel Blueprint, I teach the 5 steps to monetizing your passion for travel. Your plan should follow these 5 steps. In this article I take you briefly through each step.
1. Establish your business model.
What does this mean? It means get clear on your numbers so they work for you. You can’t capture a dream with no vision. You can’t plan an itinerary with no destination. I see a lot of people skipping this step. Establish goals and then map out how you will get there. My best tip is to start with the end. In other words, begin your goal setting by estimating how much money you will spend in the calendar year. If you have been in business for at least 1 year, you have a great guide for this – what did you spend last year? Start with what you spent before and then dig down into the details. Add a salary or increase it. Add an expense line for paying for an assistant or new person on your team. Add expense lines for the travel you intend to take. And by all means, add an expense line for your coaching, mentoring and personal development. It’s like nutrition – you can’t survive without it nor can you get it all at once…it must be slow dripped. Once you have exhausted all possible expenses for the year, total it up and now you have your revenue goal. Take your gross number, adjust for a split with your host agency (if you have one) and back out a sales goal. Break down your sales goal into monthly goals and start brainstorming with yourself or your team about how you will achieve it.
2. Create a clear and compelling message.
Your message begins with picking a specialty. The number 1 reason for picking a specialty is because experts make more money. Plain and simple. So pick a specialty and stick to it. Your message is HOW you will market and articulate your specialty. If it’s family travel, don’t tell prospects your specialty is family travel. Instead tell them you help families take meticulously planned vacations packed with great value and fun memories.
3. Create your core marketing foundation.
Your marketing foundation consists of the items you create once and then refer back to again and again. The most important part of your marketing foundation is that a consistent theme is thread throughout. The theme should be your core, compelling message. Your marketing foundation will do the work for you if you are successful at this. Included in the list of foundation items is the name of your business (be clear, not cute), a logo, a website (that is NOT a cookie cutter site with 3rd party fed content, which completely confuses prospects), an electronic newsletter template and a business card.
4. Create marketing systems to consistently bring in inquiries.
The most important piece to understand when creating your marketing systems is that you should have 2 types of marketing systems: systems for “list building” of new prospects and systems for relationship building/nurturing of existing prospects and clients in your list. I believe a lack of list building systems is the greatest blind spot for most travel business owners. In your planning for 2015 and cultivating your share of the awesome business that will happen this year, be very methodical about establishing marketing systems to address each one of these efforts: listbuilding an relationship nurturing.
5. Adopt a Mindset for success.
Without a doubt, the most critical step in your success journey will be re-wiring your mindset for abundance and entrepreneurship. This is because most of us come pre-wired with a scarcity and employee mindset. Two very different things. As an entrepreneur who expects success and abundance to show up, you will be required to step outside your comfort zone regularly. As human beings, we crave comfort, so stepping outside of that feels foreign, unnatural and undesirable. But its required because all your hopes and dreams lie outside your comfort zone.
As 2015 comes upon us, it’s great to go into the new year full of optimism and knowing that there is great potential in the travel business. Putting a plan in place can be the difference between cultivating your possibilities and ending the year empty handed. My favorite tool for making a big difference is what I call the immersion experience.
The best way to explain the usefulness of the immersion experience is to consider the analogy of learning to ride a bicycle. I can tell you how to ride a bicycle. I can write a 300 page thesis on how to ride a bicycle. I can record a video showing you how to ride a bicycle. But you will never learn how to ride that bicycle until you get on the two wheels yourself and feel your way through it. The immersion experience is similar. I can tell you the 5 steps to monetizing your passion for travel. I can create a 10-module online learning platform that walks you through the 5 steps to monetizing your passion for travel (I have…it’s called the Make Money Selling Travel Blueprint). But an immersion experience of those 5 steps is like getting on the bicycle itself.
Get yourself to an immersion experience in 2015! GIFTE is offering you an immersion experience of the 5 steps to monetizing your passion for travel with the Book More Travel Workshop. It’s a 2-day event taking place February 3 and 4, 2015 in Charlotte, NC and will be the turning point for a lot of travel entrepreneurs. Having the MMSTB and going through the 5 steps on your own is a great move. But adding the immersion experience to it is like a giant booster. And if you don’t have the blueprint, it’s a great way to learn the fundamentals to success in today’s travel industry in a very short time. It took me 6 years to learn what I can teach you in 2 days. I would have paid anything to attend an event like this. And I am super excited that we will be featuring some of our very own travel experts who have found their own success using the principals they learned at GIFTE. So if this resonates with you and you want to insure that you get the equipment you need to cultivate the success that is yours in 2015, join us! CLICK HERE to learn more and sign up.