The Lesson of Valleys

I admit it. Today, I feel like giving up. And that’s the honest truth.

Will I give up? No.

But I want you to know there are days where I feel I can’t do it anymore…try any harder, squeeze out another dime to support my family. (And I went through these days when I was a travel professional too.)

I think it’s safe to say I have hit a valley in the peaks and valleys of entrepreneurship.

And you will too.

The line between success and failure is drawn at the point of making the choice to keep going, despite wanting to give up.

This funk will end.

And when it does, I will get clearer on my goals. I will identify the negative emotions that drove me into this valley and use them to get a new understanding of what I truly want and create new goals. And then, with a steadfast determination, I will go after my new goals. I will reconnect with who I want to help and remind myself that it’s not about me, it’s about them.

The point is – it’s just as natural to have low points as it is to have high points.

It’s part of the journey.

But successful entrepreneurs don’t get stuck in the low points. They learn from them. They use them to grow and change course when it’s not working. Successful entrepreneurs don’t let the low points define them.


Ask yourself, are you stuck? Are you feeling ready to give up and throw in the towel? If yes, then it’s time to get objective. Take out a new piece of paper and create 2 columns. In the first column, list everything you don’t want to tolerate anymore. These are all the things causing you stress, frustration, disappointment, etc. When you have written down everything you can think of, now it’s time for the turn-around. In the 2nd column, write the opposite of what you have in the first column. For example, if the first thing you wrote down in the first column for what you don’t want to tolerate anymore was “clients with unrealistic budgets that expect me to create miracles”, then in the second column, the opposite would be “clients with generous budgets who want me to create something wonderful.” Once you have completed your list in the 2nd column, you now have clear picture of your new business goals. Then it’s time to go and get them!

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