“GYST” = Get Your Shi%$& Together
If I were to ask you:
- What will be your total business expenses for 2016?
- What is your business’ total revenue goal for 2017?
- What is your business’ total sales goal for 2017?
- How will you market your business in 2017 to reach these goals?
Do you have answers to these questions? If you do, congratulations. But I know the majority of you reading this article will not know the answer to any of these questions. And why not? Because you are not in the habit of strategic planning for your business. The reason why you haven’t established this habit is you haven’t yet taken off your “employee” hat and put on your “business owner” hat. I know this because it’s how I operated for the first 6 years of my business. I stuck my head in the sand when it came to the numbers and establishing financial goals. I didn’t want to know. The truth is that I was afraid to know.
It might have taken me six years, but I finally learned that strategic planning on a regular business is how you take back the steering wheel of your business. Regular strategic planning is the most empowering thing you will do for your business.
Here are the top 5 reasons I believe you should “get your shi%$ together” for 2017:
- Clarity – When you know where you want to go, it’s much easier to get there. Can you imagine trying to plan a vacation for someone who won’t give you a general destination? You wouldn’t be able to help them. You can’t achieve a financial goal if you don’t have one. Establishing your financial goals is how you begin the journey.
- Discover Blind Spots – When you have clarity on your direction and focus and then you measure your performance relative to your goals, you can see where your blind spots are. The only way to fix blind spots is to know what and where they are.
- Direction in Marketing Activities – When you establish revenue goals, it’s pretty easy to translate these into sales goals. For example, if your total revenue goal for 2017 is $100,000, you can translate this into a sales goal with a simple formula as long as you know your average commission % on your sales, your commission split with your host and if you have other revenue sources. In the simplest of terms, if your average commission on sales is 10%, you keep 100% of your commission and you have no other sources of revenue, your sales goal would be $1,000,000. Once you know your annual sales goal, you can calculate a monthly goal. And once you have monthly and annual sales goals, you can establish marketing goals and direct your marketing activities into the most efficient channels.
- Clear Decisions – There are countless times I have fielded a question on the Monthly Mentoring with Meredith call on “should I or shouldn’t I do this marketing opportunity that came to me?” When you have been conducting regular strategic planning, you don’t need to ask that question anymore because you will have already established your marketing goals and plans for the year. It will be obvious if the opportunity falls makes a great fit or not a fit at all for your marketing plans.
- Relief – I can’t tell you the amount of relief I felt when, after 6 years, I finally ripped off the bandaid, got real with my numbers and established financial goals for my business. Relief is one of the most empowering emotions you can feel. The feeling of relief indicates a release of resistance. The more resistance you can release, the more abundance you let in.
Your Assignment: Commit to getting your stuff together for 2017. Carve out a time in your calendar for your own strategic planning meeting. If you are a business of 1, have the meeting with yourself. If you are a business of more than 1, include the strategic members of your team. If you want direction on how to do this, Module 9 of the Make Money Selling Travel Blueprint walks you through it. If you don’t have the MMSTB, then go get it! makemoneysellingtravel.com